Building and managing a brand is the most strategic contribution marketing managers can make. Regular readers of this blog will recognise that this is exactly the…
Customer Retention and Advocacy. Let’s start with some obvious statements: your customers are your businesses’ most valuable assets. Your business cannot exist without keeping hold of…
The Evolution of Webmail The idea of a web based mail client was first introduced in the mid-1990s when Europe saw three implementations, Soren Verjrum’s Webmail,…
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